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Video Marketing Statistics

Video Statistics Every Business Should Know

Marketing Professionals Stats

97% of Marketers say video has helped users gain a better understanding of their products and services.

(Hubspot)

87% of marketing professionals use video as a marketing tool.

(Wyzowl)

80% of video marketers say video has directly helped increase sales

(Optinmonster)

Stats About Viewers

84% of users were convinced about buying a product or service after watching a brand’s video

(Smart Insights)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

(Insivia)

92% of users watching video on mobile will share it with others.

(Wordstream)

Video Trends and Stats

A website is 53 times more likely to reach the front page of Google if it includes video.

(Insivia)

Videos under two minutes long get the most engagement.

(Wistia)

Including a video on your landing page can boost your conversion rate by up to 80%

(Unbounce)

By 2022, online videos will make up more than 82% of all consumer internet traffic —
15 times higher than it was in 2017.

(Cisco)