Video Statistics Every Business Should Know
Marketing Professionals Stats
97% of Marketers say video has helped users gain a better understanding of their products and services.
(Hubspot)
87% of marketing professionals use video as a marketing tool.
(Wyzowl)
80% of video marketers say video has directly helped increase sales
(Optinmonster)
Stats About Viewers
84% of users were convinced about buying a product or service after watching a brand’s video
(Smart Insights)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
(Insivia)
92% of users watching video on mobile will share it with others.
(Wordstream)
Video Trends and Stats
A website is 53 times more likely to reach the front page of Google if it includes video.
(Insivia)
Videos under two minutes long get the most engagement.
(Wistia)
Including a video on your landing page can boost your conversion rate by up to 80%
(Unbounce)
By 2022, online videos will make up more than 82% of all consumer internet traffic —
15 times higher than it was in 2017.
(Cisco)