Fairfax, VA

Video Marketing Statistics

Video Statistics Every Business Should Know

Marketing Professionals Stats

97% of Marketers say video has helped users gain a better understanding of their products and services.


87% of marketing professionals use video as a marketing tool.


80% of video marketers say video has directly helped increase sales


Stats About Viewers

84% of users were convinced about buying a product or service after watching a brand’s video

(Smart Insights)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.


92% of users watching video on mobile will share it with others.


Video Trends and Stats

A website is 53 times more likely to reach the front page of Google if it includes video.


Videos under two minutes long get the most engagement.


Including a video on your landing page can boost your conversion rate by up to 80%


By 2022, online videos will make up more than 82% of all consumer internet traffic —
15 times higher than it was in 2017.